Copywriting

Copywriting

Benjamin Franklin said “Either write something worth reading or do something worth writing about...”

Or ideally both … persuasive, intelligent writing is a critical PR weapon. Knowing your target consumer, identifying the story and understanding a brand’s tone of voice its ammunition. Throw in a trained journalist and Dandelion PR is uniquely placed to provide pin-point effective copy, including … 


  • packaging - pithy descriptions, punchy straplines and snappy product names that shine from the shelf
  • advertorial and editorial – features, interviews and ghost column writing to please clients, editors and ultimately customers. We regularly supply pieces to the national trade and consumer press, ranging from Fine Food Digest to The Mirror
  • awards entries – whether industry or consumer awards, there is no more powerful rubber-stamp than an award-winner logo attached to your publicity material. We provide quality entry copy with a compelling PR spin to up your chances of adding to that trophy cabinet
  • website copy – concise, on-message, SEO targeted wordage to communicate quickly, comprehensively, compellingly and sympathetically with both your web design and brand
  • blogs and social media – engaging, authoritative, relevant content that informs and entertains, putting you at the heart of your sector and demonstrably building your digital audience and networks
  • press packs and corporate comms – from newsworthy, stand-out press releases to PowerPoint presentations to lively, readable company backgrounders, biographies and mission statements. Informative doesn’t have to mean dry